OMNINEFollow-up
“Did anyone get back to them?”
The lead came in. The reply did not. Now someone is checking three inboxes.
Build toward
A clear next step for every communication channel.
AI business systems, built around you
Get yourweek back
Most small businesses lose at least ten hours a week to work their systems should be doing. I find those hours and rebuild the system using the tools they already pay for.
One connected system, quoted before work starts, usually live within 48 hours. You own it.
Fractional Chief AI Officer
Your company is using AI. It is not scaling it.
Almost every enterprise has AI somewhere. Almost none have it running the business. The gap is not the technology, and I spent a doctorate finding out what it is.
Four questions. A conversation starter, not a score.
A forty hour week0h gone
0hcarried between tools
Time loss is random. That is why you have never seen the bill.
One hundred companies0 scaled
88 use AI in at least one function
7 have scaled it across the enterprise
McKinsey, The State of AI, 2025
An illustration, not a savings promise.
What I fix
Your software has a job.
The pilot worked.
Your software has a job.
Why are you doing it?
The pilot worked.
So why did nothing change?
A booking becomes an email. An email becomes a spreadsheet. The spreadsheet becomes your evening. The gap between your tools is where the work piles up.
A demo becomes a pilot. A pilot becomes a slide. The slide becomes next year's budget line. The gap between the experiment and the workflow is where AI programs stall.
Handoffs
“I already entered this.”
The same customer, job, or invoice gets typed into another system by you.
Build toward
Entering it once. Edit once, update many.
Visibility
“Let me pull that together.”
Knowing where things stand starts with an hour of collecting updates.
Build toward
One place that shows what truly needs you.
Direction
“We have twelve pilots.”
Which one addresses a real business problem, with someone accountable for the result?
The move
Start with a use case and its owner.
Evidence
“The demo looked great.”
What changed in the actual workflow? What did it cost? What did the team learn?
The move
Measure against a real baseline.
Adoption
“Why is nobody using it?”
Put the tool inside the work people already do, with clear responsibilities and support.
The move
Design the handoff to the people who run it.
You are the integration.
Most of the time the software is already there. It just does not hand work from one place to the next, so a person carries it, and that person is usually you.
I connect what you already pay for, or a free tool when that is enough. When the right tool does not exist, I build one around the way your business works, and you own it.
Every path runs through you
Show it for
Now. Every booking, form, and payment goes through you, in and out, all day.
A small business, a very real week
19hours
Rebecca's reported time back each week, from one connected system.
“Take me out of the equation”
“I told Matt that I wished there was a system that could manage all of that for me and take me out of the equation, and then he built me exactly that.”
Rebecca, ownerLucky Little Riders, youth riding lessonsBuilt spring, still running
One client's experience. Your starting point and results will differ.
Same problem, different trade
“Still the person I call”
“He did not just fix it and leave. He showed me how all of it works, and he is still the person I call when I have a question.”
Kim, ownerAdvocate Roofing, Etowah County, AlabamaDiagnosed in an afternoon
The research
I studied why companies stall.
My doctorate was a multiple-case study of Fortune 500 leaders, built as a deliberate comparison. Five who adopted a major technology platform, five who resisted it, and nine more interviews around them to test what the leaders said against what their people saw.
Three of the five resisting leaders could not define the technology they were declining. Their teams had not engaged with it either, because awareness in an organization moves down from the top or it does not move. Every adopter started from a problem their people already felt.
Budget did not separate them. Size did not. Age did not. Leadership did.
Five who adopted
Five who resisted
Three of the five resisters could not describe the technology they were turning down. One thought it meant physical meetings. Another thought it meant social media.
Back to the page
Price your week
The scaling check
You have never seen the bill. Here it is.
What would make this worth scaling?
Price the work you keep doing by hand. Adjust it to your own week, then send the receipt to someone who needs to see it.
Mark what you already have in place. The first gap is where the conversation starts.
Weekly hours per person. Count each hour only once.
Your biggest line item is copying between systems. That is usually the first thing I would connect.
OMNINE01 of 48
Your annual busywork receipt
Follow-ups3 hrs a week
Copying and retyping4 hrs a week
Updates and reports3 hrs a week
1 person at $50 an hour48 weeks
Annual value of time spent
$24,000
480 hours a year. 60 eight-hour workdays.
This is an estimate, not a quote. It multiplies your hours by the people doing that work, what their time costs, and 48 working weeks. It shows what that time is worth, not a promise of savings.
Your software has a job.
Why are you doing it?
Your next pilot
0 of 4 in place
Start with ownership. Who is accountable for the business result?
A conversation starter, not a readiness score.
How it works
Start small.
Start small.
Make it work.
Most first builds are live within 48 hours, and some workflows are running within the hour. It depends on the project, and you will know which before anything starts.
Every engagement starts with one business problem and one person accountable for it, then moves at the pace your organization can absorb.
Assess
Find the bottleneck.
Walk through the actual work. Find where the time goes and agree on what needs to change, in one conversation.
- You get
- A written map of where your time goes and the first thing worth fixing.
- A readiness read on leadership, data, and use cases, with the first priority named.
Architect
Design the handoff.
Map the people, tools, and decisions. Set the scope in one day, before the build begins.
- You get
- The plan in plain language and a fixed quote, before anything is built.
- A roadmap and a pilot designed around one owned business problem.
Activate
Put it to work.
Build, test, and work through the exceptions with the people who will use it, with dedicated assistance.
- You get
- The working system, tested with the people who use it. Most first builds are live within 48 hours.
- A pilot running inside the real workflow, with the team trained to run it.
Adapt
See what changed.
Compare with the starting point. Refine what needs attention. Decide the next move from there. Typically one hour a month or quarter.
- You get
- A check against where you started, and the next move.
- A measured result against the baseline, and a clear decision on what scales.
You own what I build. You know how it works.Ongoing support is optional. Third-party tool costs are separate.
What it costs
How we engage
Clear scope.
Scoped to the problem,
Clear scope.
Clear price.
Scoped to the problem,
not a rate card.
Projects are quoted in full before the work starts, so the number you approve is the number you pay. The first consultation is free.
A few hours of help
$250an hour
A broken system, immediate technical support, a question answered, a tool set up, a mess untangled. No commitment past the hourly rate.
A system built for you
$1,200 to $8,500fixed fee
One system, scoped and quoted in full before the work starts, handed to you for approval.
Most first builds are live within 48 hours.
Ongoing support, if you want it
$150 to $800a month
It stays current as your tools and business change. Support scope agreed up front.
- Just you, one system$150
- Staff, a few connected systems$400
- The system is the operation$800
A fixed fee always costs less than the same work by the hour. That is the point of scoping it first.
Fractional Chief AI Officer
Discuss your first priority
A leader for the work ahead.
Fractional AI leadership, strategy and roadmap, or team enablement. You work directly with me, and scope and terms start with the business problem.
The person doing the work
Talk to the person who builds it.
I am Matt, and I run Omnine. The enterprise experience, the executive experience, the research, and the hands-on work all show up in the same conversation, dedicated to your next step.
Dr. Matt GoodwinFounder, operator, executive, and educator
$100M+In revenue generated across twenty years of enterprise software, all the way to the C-suite.
AI business systemsFrom roofing to equestrian farms and SaaS platforms, I have helped launch businesses and fix systems in several industries to get lost time back.
President's ClubSeveral years running as a senior strategic enterprise account executive, working with Fortune 500 companies.
1,800+ studentsGraduate AI and analytics at Northeastern, teaching since 2017.
Insights
Useful before we ever talk.
For business owners
The Owner's Trap
Why the business cannot run without you, and why that is structural rather than personal.
For service businessesThe First AI Workflow Every Service Business Should Build
Close the gap between interested and booked before you automate anything else.
For your next stepHow to Pick the One Task to Automate First
A place to start when everything feels like a priority.
For enterprise leaders
The Awareness Cascade: Your Team's AI Ceiling Is You
Awareness of a new technology moves from the top down or it does not move at all.
From the researchAdopters and Resisters
Nineteen interviews, two camps, and the line that still sorts leaders a decade later.
For your next stepHow an Omnine Engagement Runs
Four stages, and the specific failure each one exists to prevent.
A conversation is a good start
What is eating your week?
Where is your organization stuck?
Tell me what keeps landing back on your desk, or a system that keeps breaking your business. A few sentences is enough. Every request goes straight to me.
The first consultation is free. It usually runs about an hour, and if we are a fit, we keep going.
Send it today and you will hear from me by .
Your note is on its way.
I will read it myself and write back within a day.
Or email omnine@omnine.com. Your note is sent through Formspree and used only to reply to you.
For you, personally
Orion is for you; Omnine is for your business.
Orion interviews you about your work and your life, keeps what you say in your own words, and writes from it: resumes, cover letters, outreach, and interview prep.
Meet Orion at omnine.ai